Warning labels on alcohol caused sales to drop — until the alcohol industry pushed back

• December 30, 2025
• Documentaries
• Duration 1:30

When yellow and red labels were placed on alcohol at a liquor store in Whitehorse in 2017, sales of labelled products dropped 6.6 per cent. The labels were removed after local alcohol companies and alcohol industry associations pushed back. Learn more in Proof: The New Science of Alcohol.